According to a 2010 Medical Insight survey of US Aesthetic Practices, most predict a 2011 rise in profits. This optimism comes in spite of a persistent recession and a reported 75% of patients becoming more sensitive to costs. What’s more, the respondents observed over a third of their patients either infrequently schedule re-treatments or not at all. What accounts for this disconnect? How can aestheticians in a challenging economy reasonably expect to out-earn their prior years’ numbers, much less the competitions, without shaking up their marketing strategies? When it comes to increasing revenues – the only way to get ahead is by outpacing their competitors and wow-ing their current and prospective customer base. And, that’s precisely what Empire Medical Training’s Advanced Practice Marketing Workshop helps them to do.

Advanced Practice Marketing From Empire Medical Training:

Advanced Practice Marketing is not for the casual business owner. The program is an intensive one-day training workshop covering the topics of Internet advertising, non-internet advertising, sales and customer-service based patient consultation/evaluation techniques and crucial marketing myths and truths. From harnessing the power of social media marketing and search engine optimization to the ins and outs of radio and television advertising and internal marketing techniques, Empire Medical Training President Dr. Cosentino and Marketing Director Alex Williams will personally help each attendee develop their own custom marketing plans based on practice specialty and demographics. Including both lecture, question and answer periods and one-on-one instructor interaction, Empire’s Advanced Practice Marketing workshop also comes with a complete course manual for every topic and strategy presented, along with a CD and training DVD video.

About Empire Medical Training:

With over 27 different medical and aesthetic training programs covering topics as varied as Advanced Marketing techniques to Botox Cosmetic and Dermal Filler procedures, Empire has trained over 30,000 physicians, dentists, nurses and other health care professionals since 1998. A nationally recognized CME Training Institution for Physicians, Dentists, Nurses and other Health Care Professionals, Empire has acquired a distinguished reputation in education and serves as a training facility for Allergan (Botox, Juvederm) and Medicis (Restylane), along with many of the largest Aesthetic Laser Manufacturers. In addition, Empire is proud to have been chosen by the Florida Dental Association (FDA) to train their member Dentists in Botox Cosmetic and other Aesthetic Procedures.


For more about Empire Medical Training, call toll free at 1-866-333-6747 or visit: http://www.empiremedicaltraining.com