The Brookfield Homes Custom Facebook Tab While many consumers begin their search for a new home by simply researching online, the Brookfield Homes custom Facebook tab offers a fun, new alternative. Serving as a convenient social tool, the quiz takes a completely new approach to the process, asking Facebook users to discover how their lifestyle defines their home through a series of interactive, animated questions. With instant access from any location, the quiz puts a new spin on traditional home finding and creates a unique, enjoyable way for consumers to seek and find the new home they’re looking for.
Fresh off its social media debut, the Brookfield Homes LIFEstyle Quiz began as an imaginative project several months earlier. The Brookfield Homes team aspired to bring something fresh and different to their brand, and to achieve this goal, the company turned to Long Beach-based marketing firm Gunn/Jerkens Marketing Communications.
Given the opportunity to conceptualize, design and execute a fun, interactive experience, Gunn/Jerkens proposed the concept of a unique LIFEstyle Quiz to help increase Brookfield’s fan base, encourage interaction and make the home finding process fun. This completely new approach aimed not only to help Facebook users find their perfect home in one of six San Diego communities but also to do so in a way that captivates and takes them by surprise. Animation programming soon gave shape to these initial ideas and objectives, and with additional programming from Oak Creek Trail, the inventive new Facebook tab came to life.
“We had a vision to create a unique and different experience for our Facebook fans and Gunn/Jerkens did an amazing job helping us accomplish this,” stated Debby Marshall King, director of marketing at Brookfield Homes. “They managed to fulfill our high expectations by creating cutting-edge design, illustration and animation for our Facebook page. We couldn’t be happier with the LIFEstyle quiz, and we look forward to the next project we tackle with them.”
Donning the question “What’s your LIFEstyle?” the custom Facebook tab presents a colorful experience of engaging animations that circle a revolving globe. Following the main page, consumers are greeted by a chain of questions to help them find their perfect home. Whether their idea of a fun weekend is riding a bike through town, soaking up sun at the beach or enjoying recreational activities in the neighborhood, the quiz offers a community to complement any lifestyle and a fun animation to accompany each selected answer.
From the lively characters to the breezy palm trees, grand buildings and architectural structures, every aspect of the animation and design reflects relevant San Diego landmarks as well as the exclusive lifestyle represented at each of the six Brookfield communities. In addition, participants have the option to browse through the community tabs to learn more about the new home opportunities offered in San Diego.
To view the Brookfield Homes custom Facebook tab, to take the quiz or to learn more about Brookfield’s San Diego homes, please visit Facebook.com/BrookfieldSD.
