Watsonville, CA (January 9, 2012) What’s Essential™ to you? That’s what Nordic Naturals®, America’s favorite fish oil company, wants to know! Is it spending quality time with family, hitting the hiking trails, or packing off to yoga class every day? Join the conversation and tell your essential story.

Joar Opheim, CEO of Nordic Naturals, explains, “We believe that omega oils are essential to an extraordinary life. That’s why we’re committed to delivering the world’s safest, most effective omega oils, so you can do more of what you love with those you love. What’s essential to Nordic Naturals is proven purity, leading freshness, and great taste. It’s sustainability from boat to bottle, so you can feel as good about your fish oil as you do about your health.”

No matter what your life’s path, Nordic Naturals wants to hear about what’s essential to you. That’s because your imprint on this planet is important and your story holds a special truth. Nordic Naturals’ What’s Essential contest is designed to get you motivated and musing! Tell your essential story and enter to win your ticket to California, and other fun prizes!

How to Participate: Nordic Naturals is inviting everyone to participate in the exciting What’s Essential contest. Submit your What’s Essential story and accompanying image. Winners will be announced in June. Official rules are posted at www.whatsessential.com. No purchase is necessary to enter or win. Open to Canada and the USA.

How to Enter: There are two easy ways to participate–enter via www.whatsessential.com or Nordic Naturals’ Facebook page at www.facebook.com/nordicnaturals. Here’s your chance to get creative, share what matters most, and inspire others to do the same.

What You Win: The What’s Essential contest will award prizes to the best 19 entries.

• Grand Prize Winner: One winner will receive a trip for two to Santa Cruz, California with all the trimmings, including airfare, car rental, hotel, spending money, Nordic Naturals award-winning omegas, and more!*
• Second Prize Winners: Each of the six Second Prize winners will receive one Canon® Vixia HF M400 camcorder and a one-year supply of Nordic Naturals award-winning omegas.*
• Third Prize Winners: Each of the twelve Third Prize winners will receive a one-year supply of Nordic Naturals award-winning omegas.*

During 2012, Nordic Naturals will be sharing the “Essential” message by offering giveaways and gifts through Facebook and Twitter. Consumers can also find information, samples and freebies in US and Canadian natural health retail stores that carry Nordic Naturals products. Look for special displays.