Watsonville, CA (January 3, 2012) Nordic Naturals®, the industry’s leading fish oil company, is launching a special end cap display contest for natural products retailers beginning January 1, 2012. The goal of the display contest is to raise awareness for a corresponding consumer-driven contest with the theme ‘What’s Essential™.’ The What’s Essential™ campaign and accompanying contests are designed to encourage individuals to think about what’s essential—what matters most in their lives. For the consumer contest, participants can share their essential story via Nordic Naturals’ Facebook page or website for their chance to win exciting prizes, including a trip to California and more. Both the retail display contest and the consumer contest will run January 1 through April 30, 2012. Winners will be announced in May.

Retailers are invited to participate in the display contest for their chance to win a trip to California as well as to help promote the consumer contest. Here’s how:

What You Win: A trip to beautiful Santa Cruz, California (four days, three nights), including round-trip airfare, hotel accommodations, car rental reimbursement, a VISA cash card, tickets to the Monterey Bay Aquarium and Monterey Bay Aquarium Research Institute, and a tour of Nordic Naturals’ new LEED Gold certified headquarters. Display contest winners will be chosen from 8 different regions of the US and 4 from Canada (excluding Quebec). See official rules for details.

How To Participate: Natural products retailers are required to complete a What’s Essential contest entry form. They can contact their sales rep, or call Nordic Naturals Retail Sales division in order to receive the entry form and the official display contest kit. Promotional materials and instructions will be shipped to the store for use in the creation of the display. Retailers display a What’s Essential end cap for one month between January 1 and April 30, 2012. Photos of the display will be submitted via the company’s website. Official contest rules will be available online after December 15, 2011.

What We Are Looking For: Participating stores are eligible to win based on submission of photos of their end cap display. Targeted creative promotion of the What’s Essential campaign and in-store placement will be judged, along with other relevant criteria. See official rules for details. Questions can be directed to the store’s Nordic Naturals Sales Rep or by calling the company’s Retail Sales Division.