Link UK Services - Link UK Services losing faith in Apple… is it time to consider Samsung?

Link UK Services - Links UK Services uses proven methodology and highly-trained specialists to help blue-chip companies achieve their customer acquisition goals.

Link UK Services losing faith in Apple… is it time to consider Samsung?

With Apple just announcing the new iPhone 4s, Link UK Services ponders whether it is time to consider changing brands.

Link UK Services

With Apple just announcing the new iPhone 4s, Link UK Services ponders whether it is time to consider changing brands. Samsung’s new Galaxy S II is making waves and many believe it not only competes with the 4s, but can outperform it. Has the iPhone 4s become a follower and not a leader? It is definitely the first time that anyone would dare question the iPhones dominance in the mobile phone market, but with Samsung now having more market share than Apple, and the much anticipated iPhone 5 still, well, much anticipated, even Apples loyal customers are starting to look over the fence at their happy neighbours.
The iPhone 4S is exactly what it sounds like - a slight upgrade to the iPhone 4 with a beefed-up processor, a better battery and a spangly new camera. It also boasts its new Siri feature, which allows the user to interact with the phone using only your voice. All Apple geeks will be excited by these new features until they realise that Samsung have been showing these off for months, in fact, Android has had voice dictation and command capabilities since before iPhone 4 shipped in summer 2010. It looks like Apple is playing catch-up for the first time.
Competition is not normally a word the people at Link UK Services would associated with Apple products, however after cracks start to appear it is not surprising that others are on alert. Firstly the previous iPhone had a rather large flaw, as quoted on cnet.com “the iPhone 4 drops signal like a pirate dropping anchor if you hold it in your hands” – not ideal. Now, Melissa Chau, a Singapore-based research manager at IDC explains “Apple didn't meet expectations on two fronts: launching a cheap, low-end version and also a super high-end phone…that's where Apple's rivals would have an edge."
Most people will agree that the iPhone still rules the roost; however it seems very apparent that the competition is certainly heating up. We can expect the new iPhone next autumn; however Samsung will launch its eagerly anticipated “iPhone-trouncing” Nexus Prime very soon. Moreover, the Nexus Prime is expected to come running Ice Cream Sandwich, the latest version of Android. I for one expect a shift of power over the next 12 months.

Link UK Services

The acquisition of new customers and increasing market share is a challenging part of any company’s growth plan. Links UK Services uses proven methodology and highly-trained specialists to help blue-chip companies achieve their customer acquisition goals. At Links UK Services we work with our clients to understand the customer they are trying to target and determine the best way to reach that customer.

The Links UK Services Way
Our business-to-business and business-to-consumer marketing solutions are a response to the expensive and unquantifiable nature of independent media and other forms of above-the-line advertising. Our emphasis on interactivity and customer experience seeks to combat traditional advertising’s often generic, static and silent construct.

Why Choose Us?
At Links UK Services we pride ourselves in offering niche forms of marketing which take a business’ product to their end consumer in a more direct and interactive manner: a more cost effective manner with measurable results.

Trust Links UK Services with your brand and you will have access to:

Marketing Programme Expertise: Since our inception we have strived to be the leading specialist in customer acquisition, in both B2C and B2B environments. Our unique experience in the market, through the diversity of sectors in which we work in and the range of activities we manage, ensures that you will benefit from the best operational benchmarks.

Operational Efficiency: The productivity capacity of our network of specialists, with resources placed at your service 24/7, 365 days a year, enables us to bring together the benefits of market penetration, speed, and operational flexibility.

Management Expertise: Our management style is characterised by a results-focused culture and the management of our client portfolio is conducted on the sole basis of creating additional value, and finally;

The Links UK Services Key Advantage: The highest percentage of growth and the best cost per sale in the customer acquisition market.

The Future
“Luck is a matter of preparation meeting opportunity”
In business you create your own luck. At Links UK Services we do so by striving to marry a successful business model with great people. This policy has offered up success after success thus far and continues to do so. After first successful expansion from Glasgow into Edinburgh in 2009 we are now on course to finish 2011 with at least 6 offices across the UK in at least 4 separate markets. Our next expansions are to be into Dundee, Liverpool and Newcastle.

Link UK Services

Glasgow, Glasgow

United Kingdom, G2 6HJ

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