Digital Marketing Internship Program Offers Two Different Courses for September Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital marketing, and social media strategies.
The AIP trains the next generation of automotive digital marketing professionals and allows them to guide dealerships in proper planning and execution of Internet marketing strategies. The AIP educates dealer employees and student interns with the latest marketing strategies dealers need to be successful online.
The second semester of the AIP will offer two different certificate programs; Digital Marketing and Social Media (beginning September 6th) and Automotive Search Engine Marketing Associate (beginning September 7th). Students and dealer employees may opt to participate in both programs.
The Digital Marketing and Social Media Associate program is the most popular offering since it combines the most important elements for automotive digital marketing as well as adding coursework on social media. The program takes participants through Internet Marketing, Automotive Advertising Strategies, Dealer Websites, SEO, SEM, social media marketing, Third Party Leads, and automotive content development training.
The Search Engine Marketing program features concentrations in Google and Facebook PPC as well as basic Search Engine Optimization (SEO) skills. The SEM course will help participants inspect SEM campaign reports, keywords, and quality scores and bring students through all phases of campaign setup, keyword selection, ad creation, quality score evaluations, and introduce landing page design and A/B testing.
Students and dealer employees that have participated in the first semester have shared their experience using words that include ‘exciting’, ‘powerful’, ‘results’, and ‘profitability’.
Jordan Jett of Prestige Volvo in NJ shared his thoughts about the AIP, “Being new to both the automotive industry and marketing as a whole, AIP has helped immensely as I get acclimated to my new role. I am able to apply the lessons from the course immediately into what I am doing at work and see tangible results right away. AIP has allowed me to make a positive impact on my dealership’s digital presence.”
Another review of the AIP written by a Dealership Media Coordinator says, “Just took PCG’s Automotive Internship Program – it’s not just for dealership interns. It’s for your social media/ internet/ events staff, anyone who works on the dealer’s digital media, SEO, online reputation or advertising. The course changed the way I write releases, how I post blogs, how I think about social media – really, how I think about the Internet in general. This is the way the future will go, either embrace and learn it or start seeing your sales drop…”
More AIP testimonials can be read online at http://www.automotiveinternships.org/students/
The AIP has a one-time fee of $995 per student. There are still opportunities for car dealers and students to register for the September program. For registration information, please visit http://www.automotiveinternships.org/sign-up/
