Kukamama Holdings, LLC today launched http://www.kukamama.com, a new site offering daily discounted products to baby boomers and family caretakers. Kukamama works with manufacturers and distributors who sell health and wellness products by offering an additional venue to promote their brand and product.

According to www.bbnews.com, there are 14 million baby boomers caring for their aging parents or children. Boomers also spend more on health and care than any other generation and make up the fastest segment of gym and health club members. And they are shopping online for products that are quick, easy, and inexpensive.

“There is a multitude of sites popping up since the online coupon craze began,” states Severine (Sevy) Petras, co-founder of Kukamama. “We wanted to do something different, and we wanted to target a segment we are highly informed about yet largely untapped. Baby boomers are not only taking care of their parents, but their spouses, and in many cases, their children. They are very much online, researching, and purchasing products.”

Sevy also owns and operates four (4) Independent and Assisted Living communities in Ohio and Indiana and is experienced with this generation. “Adult children who are taking care of their parents are stretching their time and their dollar. We want to make these products easily available at great prices with low or free shipping costs.”

Kukamama’s site was designed by co-founder Rob Catalano who took the concept and created an innovative and simple solution to help boomers purchase products. With simplicity in mind, larger text and navigation buttons were implemented. Consumers are able to leave and read online reviews by other Kukamama purchasers as well as find a direct link to Google reviews.