Fix It Foundation
Every day over 12,000 companion animals are killed in U.S. shelters. FiXiT Foundation was formed to combat this overpopulation crisis by identifying the reason some populations are not spaying and neutering their companion animals, even when low cost or free programs are available. FiXiT will conduct market research studies in order to identify the tipping point via messages such as free and incentive-based spay and neuter programs. This concept will be tested over the next few years on the island of St. Croix in the U.S. Virgin Islands – vital information gathered in a controlled environment will help us launch this program throughout the mainland U.S. For more details about the Island Project, please visit http://fixit-foundation.org/stcroix.html.
Together, FiXiT founders Stephanie Downs and Dr. Kellie Heckman have over 20 years of experience working with nonprofits that benefit animals. Their combined skills are an ideal match for the task FiXiT is undertaking. Kellie is an experienced researcher, a skill that will be useful for examining cat and dog population dynamics and identifying ideal messaging. Stephanie is an experienced marketer, and will put our research into action.
Website: Fix It Foundation
